With many in-person events cancelled in 2021, we put our heads together to fundraise in new and never-been-tried ways. From inspiring legends to legendary dance moves, we held two successful campaigns that attracted different types of supporters from across the country. And of course, there was McDonald’s McHappy Day, the largest fundraiser for RMHC for the year.
Embracing virtual avenues will reduce our reliance on in-person fundraising in the future. It’s a risk management strategy that will protect us from external environmental changes and ensure we can continue to support the needs of seriously ill children and their families.
When legends begin
One of the most meaningful contributions a donor can make is the one left in their Will.
Bequest donations speak to a donor’s life purpose, values and the legacy they’d like to leave for generations to come.
When legends begin is a campaign that talks to this legacy. Part of Include a Charity’s annual public awareness campaign, it encourages people to leave a gift to RMHC in their Will.
The theme for this year’s campaign was ‘Legends’. RMHC worked to showcase each of the legends that make RMHC the charity it is today.
- the House and its impressive history
- our volunteers and staff – the lifeblood of RMHC
- our donors, without whom we wouldn’t exist
- our families – the reason we exist.
We are grateful for the incredible generosity of our bequest donors. It was a privilege to share their inspiring stories as part of our Legends campaign.
McDonald’s raises the bar for 30th McHappy Day
Where would we be without the largest fundraiser of the year for RMHC?
Every year for the last 30 years, McDonald’s restaurants around the country have raised money to support the work we do. Since the first McHappy Day in 1991, they have raised over $56 million to support Australian families and their seriously ill children.
They are the greatest champions of our mission, and somehow manage to raise the bar year after year. This year was no exception.
Given the challenges of 2021, and the number of families still needing our services, McHappy Day became more important than ever.
Recognising this, McDonald’s corporate teams, licensees, managers and crew stepped up to the challenge. They quickly adapted to the COVID environment to make McHappy Day as safe and successful as ever, raising a remarkable $5.2 million.
This is a truly humbling result that will ensure we can continue to support families across the country.
We couldn’t be more thankful to our dedicated partners, their customers and RMHC supporters for their ongoing generosity.
Dance for Sick Kids
Moving, grooving and shaking for sick kids
RMHC Australia worked with RMHC Greater Western Sydney to launch Dance for Sick Kids (DFSK) – our first virtual, national fundraiser.
What an overwhelming success it was!
The challenge attracted a new, younger demographic of kids, families and TikTokers stuck at home and looking for something to do. It gave locked-down Aussies a chance to get creative, be silly and have fun while drawing attention to something much bigger than them.
In 2021, the fundraiser raised more than $1.2 million and is gaining momentum for its 2022 incarnation.
DFSK was our first collaborative fundraising campaign at the national level. It’s a great example of the momentum we can achieve when a successful local idea is scaled nationally.
How it works
DFSK is a seven-day challenge that calls on Aussies of all ages and abilities to get their groove on to help raise funds for sick kids and their families. Participants pick a time each day to make a move and raise the roof.
They can also ride, walk or swim each day during the challenge if dancing is not their thing. What matters most is the difference they’re making.