Annual Impact Report 2019

McHappy Day

McHappy Day is the biggest fundraiser of the year for RMHC. Every year, McDonald’s restaurants around Australia raise vital funds for our families and children. And every year, we are blown away by the incredible support of every restaurant, individual and business who donates to our cause.

In 2019, the goal was set to raise $5m and we were overwhelmed to end up with a record-breaking $5.5m.

McHappy Day is always a truly collaborative event. It brings the community together, to raise the bar and ensure we can continue to support thousands of families with seriously ill or injured children. This year, the incredible McHappy Day Ambassador, Katie Holmes, helped garner media coverage and support for the day.

“I’m so happy to be the Ambassador for McHappy Day. I know how much Ronald McDonald House Charities means for so many people who are going through such unimaginable circumstances.” says Katie.

Thanks to Katie, McHappy Day increased media coverage by 123% from 2018, with more than 3,200 stories shared across Australia. This widespread coverage was further bolstered with the support of several local heroes, sporting and TV personalities who visited McDonald’s restaurants to help make a difference. The response was truly phenomenal, and we can’t thank everyone involved enough.

To Katie, for leveraging her media presence to help us create widespread national awareness. To every business and public figure who so generously showed up, fundraised or donated on our behalf. And to every individual who bought a Helping Hand, pair of Silly Socks, Big Mac Sauce or Big Mac on 16th November 2019, thank you for making this the most successful McHappy Day yet.

“One of the families said that their own child, who is in treatment, is so happy because his sisters are here to make him smile every day,” says Katie. “Those are the little things that Ronald McDonald House Charities recognise and are so important to people during this time.” 

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